|
We can provide a Internet marketing strategy for your
company using proven methods: Search Engine Optimization,
Pay-per-Click Implementation, E-Mail
Marketing and Online Promotions.
Search Engine Optimization
Search engine optimization (SEO) is achieving
high rankings across the major Internet search engines and directories
for search terms that are relevant to your business.
Search engine optimization will result in an increase
of focused visitors and/or potential customers to your website.
Search engine optimization will increase your business
and profit through your website.
Our in-depth SEO strategies begin with gaining an
understanding of each client's goals and objectives in marketing
their website(s). With that information, we customize a program
that will drive qualified traffic to the site, with high conversion
potential. Our SEO services include:
- Analysis and consultation on
the appropriate keyword phrases to market for the site
- Analysis of the site content and recommended changes
(if any) that would potentially increase search engine positioning
- Analysis and incorporation of title, description
and keyword coding that would maximize search engine positioning
- Development of keyword specific pages (keyword
pages), using proprietary techniques that would maximize search
engine positioning
- Hand submissions of the approved pages to the major
Internet search engines and directories that account for 99% of
all Internet searches. These include: Yahoo, MSN, AOL Search,
Google, Lycos, Alta Vista, Fast/All The Web, iWon and Netscape
Why is search engine optimization important?
Of the just under 550 million people on the Internet
across the world at the moment, 75% of them will find a website
for the first time through a search engine or directory. If your
website comes at the top of the results when someone searches for
a product or service they require, the possibility that that person
will click through to your website is very high. This type of visitor
is now very likely to be interested in the products and services
you offer on your website and therefore much more likely to convert
into a sale.
With such a large audience reach for a relatively
low cost, search engine optimization is currently the most effective
way of promoting your business online.
"Pay-per-Click"
Implementation and Maintenance
The marketplace for paid positioning is rapidly changing
and becoming more complex. Additional search engines are becoming
involved in paid placements and partnerships within that arena are
constantly changing. Clausen Online has experience in working
with the major "pay-per-click" search engines, including
Overture and Google, and understand not only the partnerships involved
and where results are displayed, but also how best to allocate funds,
implement keyword descriptions and maintain the listings to maximize
click throughs and dollar savings.
Upon discussing specific goals and objectives with
our client, Clausen Online will recommend the areas best
suited to allocate funds, which may involve a multiple channel approach
or perhaps concentration in one particular area.
Our "pay-per-click" processes include:
- Account setup the chosen "pay
per click" search engine. (Overture, Google, etc.)
- Keyword analysis and consultation on which keywords
would most effectively utilize "pay-per-click" funds
- Creation of unique keyword descriptions for optimal
click throughs
- "Pay-per-click" search engine
allocation strategy and position strategy to maximize funds—position
#1 is not necessarily the best use of funds
- Daily monitoring and position modification to avoid
bid gaps and maximize funds—It has been noted that up to
a 40% increase in clicks (per dollar) can be gained by properly
optimizing and positioning keywords
- Monthly reports will be generated detailing the
client's account activity for that month, including the amount
of money spent and average click cost for each keyword
- Provide feedback on trends, which may include aggressive
bidding competition and new competitors entering or falling out
of the bidding. This information will allow for strategy revision
E-Mail Marketing
Most of us spend far more time processing e-mail than
we do surfing the Web, and smart companies are taking full advantage
of that.
E-mail marketing is the best way of focusing your
marketing by conducting mailings to a list of people, who are interest
in your products, who have provided their e-mail addresses to you
either through a form on your website, or through other direct contact
(order forms, phone, trade shows, etc.)
Online Promotions
From customized sweepstakes to coupons to online media
placement, Clausen Online offers comprehensive and extensive
online expertise to meet the needs of any client looking to make
their next online promotion a success.
|
